According to Google, 92% of Search Users Never Go Past the 1st Page of Results
Search engine optimization (SEO) determines where your company’s website ranks for a given keyword search. When someone searches for your product or service in your town, on which page does your website appear?
The J2H Digital Boston SEO System From Ranking To Revenue
The Step-by-Step Process We Use To Rank Our Clients In The Top Search Results While Driving Tremendous Revenue
Step 1: Market Research
Market research prepares us for the campaign. We take an in-depth look at your business, targeted customers, and competition. What we learn at this stage will prepare us for Step 2.
Step 4: Link Building
Link building is where we start building your website's authority for those keywords. The higher quality, relevant links tells Google that your site deserves more visibility for your subject matter.
Step 2: Keyword Research
Keyword research helps us determine the best keywords to build your campaign around. It is the most important step since these chosen search terms will direct our entire campaign.
Step 5: Tracking & Reporting
Tracking & reporting lets us measure our progress and see if you are generating more traffic from Google organic search results. We use software reporting tools to keep you up to date on your campaign.
Step 3: Website Optimization
Website optimization helps the Google bot read your site correctly. This will allow Google to understand your website through the strategic placement of your top keywords.
About Jason Healey, Owner of J2H Digital
Healey founded and manages the J2H Digital Marketing Agency. For the past four years, Healey has advised more than one hundred small businesses on search engine optimization strategy.
Get Jason's Book on Amazon or at your nearest bookstore Today!
Do I really need to hire someone to perform SEO on my site?
No, you don’t. In my book, “From Ranking to Revenue” I provide a step by step process on performing SEO on your own. However, it can be time consuming and if you don’t follow Google’s rules, you can do more harm than good.
How do I know if an SEO provider is the real deal or just another Snake Oil Salesman?
Great question. It’s really hard to determine the good from the bad SEO providers. I have created a page on this topic and the questions to ask the SEO professional. Check out, “How Do I Find A Real SEO Expert?“
How much does an SEO program cost?
It depends. It’s based on the market your business operates in. If you are a local business with only a couple of competitors, it can be hundreds of dollars per month. If you are competing in a larger market with several competitors, it can be several thousands of dollars per month. Proper market research and keyword research will provide an accurate quote on how much money it’s going to take to get your site into the top search results. That’s why a one-size fits all approach to SEO doesn’t work.
Why Does SEO Cost So Much?
Yes, SEO is not cheap. You have to look at the long-term benefit. After 6-10 months of a properly executed campaign, you will have consistent traffic coming to your website. Not any traffic, but visitors who are actively looking for your specific products and services. Also, once your SEO campaign ends (which ranges from 6 months to 18 months), you no longer have to spend any more money on monthly SEO or Search PPC advertising. Your website will have attained Google’s Trust and Authority.
How long does it take to start getting clients?
Not be vague again, but it depends. It’s based on your market, the level of competition and where you are starting from. For less competitive markets, you will see results start taking effect in 90 days. For more competitive markets, it take over 12 months. This is where market research and keyword research analysis comes into play again. Your best bet is to have us provide you a free SEO audit to determine how long and how much it will take to get your site ranked in the top search results.
It’s not enough to have a website to establish an online presence for your Boston business. You need to use the right local SEO techniques to optimize your website and generate more organic search traffic to your site and to your business.
The importance of local SEO has increased since Google’s Pigeon update in 2014 and since then, many businesses and marketers have taken full advantage of its benefits. As it’s time consuming and tedious attempting to do all this yourself, here’s why you too need to hire a local Boston SEO company to help with your website SEO:
1. Local exposure
The main reason is that Boston SEO targets the people in Boston which becomes a strong marketing tool for small business owners starting their Boston business. Moreover, it is said that Google has recently shown a slight favoritism to newer, smaller and more agile companies.
Google now not only ranks sites based on the brand’s history and authority, but also provides small business owners with limited resource access to break new ground and compete with the larger businesses. Business owners can use the help of free tools Google provides like Analytics and Webmaster Tools to increase their local online visibility.
2. Helps build links
Local Boston SEO helps build potential partnerships between two business firms by building a link between them and helping them with their social sharing purposes. Consequently, marketers get to meet potential local clients who help the business grow.
These meetings with local Boston bloggers and other website owners changes the approach towards business positively. This may even lead to the initiation of events or new business ideas which can be used for future profit-making strategies.
3. More people going mobile
An increasing number of people today conduct Google searches on mobile devices instead of PCs. People prefer conducting searches on the go to get immediate results on mobile phones and wearable devices like smart watches and Apple Watches.
This thus leads to an increase in the number of Boston proximity-based searches as local searches are based on hyper-specific locations instead of geographic or neighborhood-specific basis. In fact, wearable devices generate a more relevant network of information while eliminating barriers between the digital and physical worlds.
4. Extended business
With the website being your business's second address, local SEO will help make it easier for people to interact with your business. A Boston SEO company uses local SEO strategies, making it easy for people to locate, study and update your business webpage with engaging content necessary for future growth of the business.
It’s important that you constantly update your site so that prospective customers get a better idea of the products and services you have to offer.
5. Generates profit
If implemented properly, SEO techniques can help generate more profit and online exposure for your business to give your site a better page ranking. With studies proving that more than 75% of local mobile and laptop searches result in offline purchases, it proves that local SEO is very important for your business.
6. Individualized results
With users demanding more individualized results in their searches, local Boston SEO helps produce specific results based on people conducting searches for specific businesses or products located in Boston. As long as Boston locals are logged into their Google account, their search history and geographic location affect the type of results they expect to see through their searches.
7. Increased competition
With the creation of millions of new sites and thousands of new businesses stabilizing every year, the potential search visibility automatically drops in many areas. Business owners thus have to find smaller target niches to achieve relevant visibility through local a Boston SEO Expert.
It’s better to leave all this to experts. The right SEO company will help you and your business gain the search engine visibility you seek to increase your business. You will thus see a marked difference and increase in website traffic and business within a few weeks or months’ time.