Google PPC Ads

Google PPC Ads: The Ultimate Lead Generation Weapon for Small Businesses

Maximize Your Small Business’s Growth with Google PPC Ads

Google Ads is a powerful and effective method of generating new leads for small businesses. With access to high-quality traffic and the ability to target specific locations and audiences, Google Ads offers a high return on investment and the potential for success in a relatively short amount of time. While it may take some time to optimize your campaigns and see results, committing to Google Ads for at least three months can be an effective strategy for growing your business.

Our strategy in generating instant leads from pay-per-click advertising on Google involves extensive research and analysis of your target audience and competitors to identify the best keywords and ad placement for your ads. We then create compelling ad copy and engaging landing pages that drive clicks and conversions. Our ongoing monitoring and optimization ensure that your campaigns are constantly improving and providing the best ROI possible. With our expertise in PPC advertising, we can help you achieve your lead generation goals quickly and effectively.

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A High-Level Overview of Our Google PPC Process

Our Strategy in generating instant leads from pay per click advertising on Google.

Step One.

Keyword Research

At J2H Digitals, we know that a successful pay-per-click (PPC) advertising campaign starts with the right keywords. That’s why our team will work with you to create a detailed and comprehensive list of lead-driving keywords that are relevant to your local insurance services market. From 20 to hundreds of keywords, we’ll ensure that your campaign is targeting the right audience to bring you high-quality leads.

Step Two.

Ad Copy Creation

Our team continuously tests ad copy by running multiple ads for each keyword to ensure maximum performance. Ad copy is tested for different areas, including offers, calls to action, and headlines. Our ad copy is tailored to your business, relevant, and compelling, while adhering to Google’s best practices. We also use all applicable ad extensions, such as call extensions, sitelinks, and callouts, to improve the performance of your ads. On both desktop and mobile devices, your ads will stand out and attract potential customers.

Step Three.

Develop Mobile Strategy

As mobile devices continue to dominate online searches, it’s crucial for any successful paid search campaign to include a comprehensive mobile strategy. With more than 50% of searches coming from mobile devices, we prioritize mobile bid adjustments and utilize “click to call” features to optimize mobile traffic and make it easy for potential clients to reach you.

Step Four.

Implement Remarketing

In order to make the most of your Google Ads campaign, it is important to implement remarketing. Our team will work to ensure your campaign includes remarketing, which allows you to show ads to users who have visited your site in the past 18 months. This helps you reconnect with potential customers who may have left your site without making a purchase, and can often lead to increased calls and sales at a low cost.

Step Five.

Landing Page Construction

Your landing page is where you convert visitors into clients. It’s essential that your landing page has a clear call to action and a simple design. Our team of experienced designers and developers will create a high-converting landing page tailored specifically to your Google Ads campaign, ensuring that your visitors have a positive and engaging experience that encourages them to take the desired action. We also conduct A/B testing to ensure that your landing page is continuously optimized for maximum performance.

Step Six.

Conversion Tracking

We use advanced tracking methods to measure the success of your Google Ads campaign. By implementing Google Tag Manager, we can track different types of conversions, such as online form submissions and phone calls. We place a code on the “Thank you” page to track form submissions, and we use a tracking number on the landing page to track phone calls. By monitoring and analyzing this data, we can optimize your campaign for maximum results.

Ready To Grow Your Business?

Schedule Your Lead Flow Acceleration Session Today!

Why Do Small Businesses Need to Add Pay Per Click Advertising to their Overall Marketing Plan?

Small businesses are facing increasing competition in a rapidly changing market. To remain competitive, they must adapt and adopt new marketing strategies, including pay-per-click (PPC) advertising. Here are the top five reasons why PPC advertising should be a part of their overall marketing plan.

1. Targeted advertising

PPC advertising allows small businesses to target their advertising efforts specifically to their ideal clients, in the locations where they operate, at the times when they are most likely to need its products and services.

3. Cost-effective

In contrast to traditional advertising, PPC advertising is a cost-effective option that only charges small businesses when someone clicks on their ad, ensuring that they only pay for the traffic that is interested in their services.

5. Increased brand exposure

By using PPC advertising, small businesses can increase their brand exposure and awareness among their target audience, even if they don’t immediately click on the ad. This helps to establish the business as a trusted and reliable provider of products and services.

2. Measurable results

With PPC advertising, small businesses can easily track and measure the results of their advertising efforts. This means they can make data-driven decisions and optimize their campaigns for maximum effectiveness.

 

4. Quick results

PPC advertising delivers quick results, with ads appearing at the top of search engine results pages immediately after being launched. This allows small businesses to start generating leads and new business right away.

 

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