Tired of Being Invisible Online? SEO to the Rescue!
Learn how J2H Digital’s SEO strategies help small businesses get found online, attract more customers, and boost revenue. Discover the power of local SEO!
Our J2H Digital SEO process for small busineses includes everything from ranking your business website to generating revenue from the internet.
We follow a step-by-step process to rank your site in the top search results.
Market Research
Market research may seem like a daunting task, but it's a critical step to determine if SEO will work for your business. You simply need to take stock of what you offer, who your clients are, and where you operate. It also provides insight into your starting point and the level of competition you face.
Once you've completed your market research and gained a comprehensive understanding of your industry, you can confidently move to the next step and implement a successful SEO strategy.
Keyword Research
Keyword research is the foundation of any successful SEO campaign, and choosing the right keywords can make or break your efforts. From optimizing your website to the anchor text of your backlinks and the type of visitors driven to your site, everything is determined by your keywords. Choosing the wrong keywords can waste a significant amount of time and money.
While keywords may change as you progress with your SEO campaign, conducting a quick analysis can help you optimize your website and move on to Step 3.
Website Optimization
Once you have established your base keywords from your research, the next step is to make your website Google-friendly. The primary objective of website optimization is to ensure that Google indexes your site for your primary keywords. While many people view SEO as off-page link building, it's crucial to recognize that without proper on-page systems in place, any off-page SEO efforts will fall short.
To optimize your website, you must identify the best keyword for each web page on your site and optimize the URL, title tag, headers, Meta description, and content for each page. With a fully optimized website, Google will accurately categorize your site in its index, setting you up for success in the next phase: authority building through link building.
Link Building
While website optimization covers approximately 30% of Google's ranking factors, off-site factors account for the remaining 70%, and link building constitutes the bulk of it. Many marketers overlook the significance of link building and wonder why their clients are not ranking in the top search results.
So, why are backlinks critical to Google? It's easy to manipulate a website by stuffing keywords, but it's challenging to receive links from third-party sites. Since it's difficult to control activities on other websites, Google places a high value on backlinks. Furthermore, the Google search engine is designed to retrieve information based on cross-references and associations (links).
Tracking & Reporting
The final step in the process is to track and monitor your progress. After completing your market research and understanding the competitive landscape, you have identified the keywords your best prospects use to find you. Your website is now optimized for these keywords, and Google thoroughly understands what your site is all about. Additionally, you have created high-quality backlinks on a regular basis.
Now, it's time to evaluate the effectiveness of your SEO campaign by monitoring three primary metrics. The first is the ranking of your keywords, the second is the amount of traffic coming from Google search to your website, and the third, and most significant, is the number of conversions resulting from Google search results.
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Google Maps Ranking
Our Strategy in Ranking Google Business Listings in the Top Three Spots (Snack Pack)
Step One.
Take control of your online presence by claiming and updating your Google Business listing.
Every insurance business is entitled to a Google Business Listing; however, many companies fail to claim their listing. The first step is to claim your free listing and ensure that every field is filled with the most accurate information available, including the exact name, address, and phone number (NAP) of your business.
Step Two.
Build your online presence by creating citations and directory listings for your business.
After claiming and updating your listing with accurate information, the next step is to build citations for your insurance business. These citations consist of directory listings and profiles that are distributed across the internet. There are thousands of websites available where you can add your business name, address, phone number, and web address.
Step Three.
Generate a steady stream of Google reviews to establish credibility and increase your business’s visibility.
The online reviews section is the most crucial tool within your Google Business listing. In addition to increasing your insurance business’s reputation with potential customers, it is also a significant ranking signal for Google. To enhance your business listing profile, it is essential to collect as many reviews as possible.
Step Four.
Ensure your business website is optimized for the locations you serve to attract and retain local customers.
Optimizing your business website is also related to your Google Business listing. To rank for local keywords in each area, it’s important to create individual pages on your website targeting each town you do business in. If your business has offices in multiple towns, you can create a separate business listing for each office location. This will increase your chances of ranking in the top of Google Maps and the organic listings on your website.
SEO Success Stories
Explore our collection of SEO case studies showcasing real-world results achieved by J2H Digital. From boosting organic traffic and improving search engine rankings to generating quality leads and increasing online sales, these success stories highlight how our tailored SEO strategies have helped small businesses across the United States thrive in the digital landscape.
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Why Do Small Businesses Need SEO to Grow Their Business?
It’s not enough to have a website to establish an online presence for your business. You need to use the right local SEO techniques to optimize your website and generate more organic search traffic to your site and to your business.
1. Local exposure
The main reason local SEO targets the communities in which a business works in because becomes a strong marketing tool for small business owners. Moreover, it is said that Google has recently shown a slight favoritism to newer, smaller and more agile companies.
Google not only ranks sites based on the agency’s or broker’s history and authority, but also provides owners with limited financial resources, access to break new ground and compete with the larger agencies. Business owners can use the help of free tools Google provides like Analytics and Search Console to increase their local online visibility.
2. More people going mobile
An increasing number of people today perform Google searches on mobile devices instead of desktops or laptops. People prefer conducting searches on the go to get immediate results on mobile phones and wearable devices like smart watches and Apple Watches.
This leads to an increase in the number of local business proximity-based searches as local searches are built on hyper-specific locations instead of geographic or neighborhood-specific basis. In fact, wearable devices generate a more relevant network of information while eliminating barriers between the digital and physical worlds.
5. Generates profit
If implemented properly, SEO techniques can help generate more profit and online exposure for your business by giving your site a better page ranking. With studies proving that more than 75% of local mobile and laptop searches result in offline purchases, it proves that local SEO is very important for your business.
7. Increased competition
With the creation of millions of new sites and thousands of new businesses popping up every year, the potential search visibility automatically drops in many areas. Business owners thus have to find smaller target niches to achieve the most relevant visibility through search engine optimzation.
2. Helps build links
SEO helps build potential partnerships between two business firms by building a link between them and helping them with their social sharing purposes. Consequently, business owners get to meet potential local clients who can help grow their business.
These meetings with local fellow small business owners exchanging website links can impact a business positively. This may even lead to the initiation of joint business events or new business ventures which can be used for future profit-making strategies.
4. Extended business
With the website being your business’s second address, local SEO will help make it easier for people to interact with your business. An SEO company uses local SEO strategies, making it easy for people to locate, study and update your business webpage with engaging content necessary for future growth of the business.
It’s important that you constantly update your site so that prospective clients get a better idea of the communties, properties and services you have to offer.
6. Individualized results
With users demanding more individualized results in their searches, SEO helps produce specific results based on people conducting searches for specific businesses or services in your local market. As long as locals are logged into their Google account, their search history and geographic location affect the type of results they expect to see through their searches.
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