From Struggling to Soaring: How SEO Delivered 16x ROI for a SaaS Hotel Software Leader
Our client, a New York City-based Software-as-a-Service (SaaS) company, provides tailored hotel management software solutions for small hotels, inns, and bed-and-breakfasts across the United States.
The Challenge
Despite partnering with a marketing agency, the client experienced minimal SEO success:
- Keywords targeted by the agency had low monthly search volumes and lacked relevance.
- Content generated for external publications failed to use effective anchor text, limiting visibility for core keywords.
- As a result, lead generation was low, and the return on investment did not justify the costs.
Our Strategy
We designed and executed an 8-month SEO strategy aimed at building authority and driving qualified traffic.
1. Keyword Research & Targeting
- Identified 10 high-relevance keywords with strong search volumes in the hospitality and technology sectors.
- Incorporated these keywords as anchor text in a diversified link-building plan.
2. Industry-Specific Link Building
- Built relationships with blogs and websites focused on
- Hotel management and travel industries
- Software technology and SaaS sectors
- Placed high-quality backlinks weekly to steadily increase domain authority.
3.Content Optimization
- Audited and optimized on-site content to align with targeted keywords.
- Enhanced the relevance and usability of landing pages for lead generation.
The Results
After just 6 months, the client achieved remarkable results
| Metric | Outcome |
|---|---|
| Top Keywords Ranking | 1st Page of Google |
| Website Visits (Organic Search) | 63,000 (6-months) |
| New Customers Acquired | 63 |
SEO Impact on Marketing Success
SEO became the #1 lead-generating tactic, outperforming all other channels in both volume and close rate.
| Marketing Channel | Leads | Opportunities | Deals Won | Close Rate |
|---|---|---|---|---|
| SEO | 113 | 31 | 16 | 52% |
| Email Marketing | 247 | 22 | 6 | 27% |
| Google PPC | 311 | 21 | 7 | 33% |
| Events | 8 | 1 | 1 | 17% |
Client ROI: 16x Investment
SEO delivered unparalleled ROI:
- First-year value of a new customer: $3,000
- Monthly average new customers from SEO: 16
- Monthly revenue driven by SEO: $48,000
- Cost of SEO services (J2H Marketing): $3,000/month
- Net ROI: $45,000/month or 16x the monthly investment
Client Testimonial
“Thanks to J2H Marketing, SEO is now our most effective marketing strategy. Their tailored approach and consistent results have transformed our business. We’re seeing unmatched ROI and sustainable growth!”
– Thereasa Roy, VP Marketing, innRoad
Conclusion
This case study demonstrates the effectiveness of targeted SEO strategies in driving traffic, leads, and revenue for national businesses. By leveraging industry expertise and a data-driven approach, J2H Marketing continues to deliver exceptional results for clients.
Ready to see similar results for your business? Contact J2H Digital today to start your SEO journey.
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