Background
When Brian Markel started Markel Electric, it was just him and an apprentice. Based in Connecticut, the company provided commercial, residential, and industrial electrical services—but had no online presence and relied entirely on word-of-mouth referrals. Brian’s goal was clear: grow the business and reach more residential customers to generate consistent cash flow and build momentum.
The Challenge
Without a website or digital marketing strategy, Markel Electric was invisible online. Brian didn’t have the time or expertise to market the business effectively—and every moment spent trying to promote the company meant less time in the field or answering calls.
That’s when he turned to J2H Digital.
Our Solution
J2H Digital developed a full-stack marketing solution tailored to Markel Electric’s goals:
✅ Launched a professional website to build credibility and convert visitors
✅ Managed Facebook content to maintain a clean, professional brand online
✅ Ran Google Search Ads and Local Service Ads (LSAs) to generate leads fast
✅ Promoted the business on Nextdoor, targeting local homeowners seeking electricians
✅ Initiated weekly blog posts to support long-term SEO and build trust
The Results
With a solid marketing foundation in place, the impact was dramatic:
📈 Team expanded from 2 to 6 employees, including 4 electricians, a project manager, and Brian
💵 Steady residential leads improved cash flow, enabling the company to take on larger commercial contracts
📞 Significant increase in call volume and workload, keeping the team busy and booked
🧾 $750,000 in signed work on the calendar
Personal Impact on Brian
At first, the surge in leads created a new kind of challenge: keeping up with the growth. But with J2H handling the marketing, Brian was able to shift his focus from trying to generate business to scheduling jobs and managing his growing team.
“I don’t have to worry about the marketing anymore. I’m on the phone lining up jobs instead of stressing about how to get more.”
— Brian Markel, Owner of Markel Electric
Conclusion
With the help of J2H Digital, Markel Electric transitioned from a two-man operation with no digital footprint to a growing business with consistent leads, a solid brand, and nearly $1 million in work on the books.
This is what happens when your marketing actually works.
Want to see similar results for your business? Contact J2H Digital today to start your journey to success.