Google Ads Forecast Calculator

J2H Digital – Google Ads Forecast Calculator (PDF Export)

J2H Digital – Google Ads Forecast Calculator

Adjust Budget, CPC, and Conversion Rates to see clicks, leads, jobs, and CPL. Use Export PDF to save a snapshot.

Monthly Budget ($) How much you plan to spend this month.

$3,000$5,000$7,500$10,000$15,000$20,000

Average CPC ($ per click) Blended CPC across services.

$10 $15 $20

Click → Lead Conversion Rate (%) Percent of clicks that become leads (typical 7-10%).

7% 8% 10%

Lead → Job Conversion Rate (%) Percent of leads that book a job (often 40-60%).

40% 50% 60%

Work Days per Month Typical month has about 22 working days.

20 22 24

Estimated Clicks

333

Estimated Leads

27

Cost per Lead (CPL)

$188

Estimated Jobs

13

Jobs per Day

0.61

Monthly Budget	Clicks	Leads	CPL	Jobs	Jobs / Day
$3,000	200	16	$188	8	0.36
$5,000	333	27	$188	13	0.61
$7,500	500	40	$188	20	0.91
$10,000	667	53	$188	27	1.21
$15,000	1,000	80	$188	40	1.82
$20,000	1,333	107	$188	53	2.42