You have your base keywords from your research, next we must make your site Google friendly. The objective of optimizing your website is for Google to index your site for your primary keywords. Most people identify SEO as website optimization. Without the right on-page systems in place, anything you do to boost your off-page SEO is sure to fail.
The key to website optimization is to identify the best keyword for each web page on your site. Then optimize each page's URL, title tag, headers, Meta description, and content. Once you have optimized your website, Google will accurately categorize your site in its index. Next, we must transition from the optimization phase to the authority phase with Link Building.