The final step in the process is tracking & monitoring your progress. You have completed your market research and understand the competitive landscape. You have identified keywords your best prospects use to find you. Your website is optimized for these keywords and Google completely understands what your site is all about. You have gone out and created high-quality backlinks on a regular basis. Now is the time to see if your campaign is working.
There are three primary metrics to track throughout your SEO campaign. The first one is the ranking of your keywords. The second is the amount of traffic coming from Google search to your website. The third, and the most significant, is the number of conversions from Google search results.