Step 1: Sign in to Google Analytics

• Visit the Google Analytics website.
• Sign in using your Google account.
• If you don’t have an account, you’ll need to create one.

Step 2: Create a New Account

• In your Google Analytics dashboard, click on “Admin”.
• Under the “Account” column, click “+ Create Account.”
• Follow the prompts to set up a new account.

Step 3: Set up a Property

• After creating an account, you’ll need to set up a property.
• Click on “+ Create Property” and enter your website details.
• Choose “Web” as the platform.

Step 4: Configure Data Streams

• In the property settings, click on “Data Streams” and then “Add stream.”
• Select the platform (Web, iOS app, Android app) for your data stream.
• For web, enter your website URL and stream name.

Step 5: Install Tracking Code

• After setting up a data stream, you’ll receive a unique tracking code.
• Install this code on your website’s header section.
• This allows Google Analytics to start collecting data.

Step 6: Verify Installation

• Verify the installation of your tracking code.
• Use the “Realtime” report in Google Analytics to see if data is being collected.
• Check for active users on your site.

Step 7: Explore Reports

• Familiarize yourself with various reports available in GA4.
• Check reports like “User,” “Engagement,” “Monetization,” and “Retention.”
• Customize your dashboard as needed.

Step 8: Set Up Goals and Conversions

• Set up goals to track specific user actions on your site.
• In GA4, these are referred to as “conversions.”
• Define events that you consider conversions.