Successful SEO is necessary to the success of a law practice. With an increase of prospective clients relying on Google to locate legal assistance, a successful legal practice’s website being fully Search Engine Optimized isn’t just recommended these days; it has become a requirement.
For many law practices, Search Engine Optimization (SEO) is the cornerstone of their Internet presence. Without it, a Google search on your legal practice could send prospective clients to various other websites, including LinkedIn or even Facebook, as opposed to your site. This kind of misdirection can lead to lost customer opportunities, which doesn’t help your law practice or the folks who are looking for your legal assistance.
The simple truth is that when prospective clients can’t easily discover your legal practice in Google search results, they’re not going to — but will instead go to a competing lawyer’s website because they have better online visibility.
Search Engine Optimization and Website Design: The Past and the Present
While Google search algorithms continuously change, so are the current strategies for Search Engine Optimization (SEO). Presently, Search Engine Optimization is mostly centered on targeted website content with relevant keyword terms. Also, paid search advertising, like Google AdWords, can help drive prospects to your site, but it’s less efficient and more expensive than SEO is done correctly.
Improving Your Search Engine Optimization
With continuous search engine ranking changes, an attractive website design isn’t enough to deliver prospective clients and thus generate revenue. These days, all law practices require websites that will entice potential customers along with a robust website optimization.
Below are a few suggestions to make sure you website is fully optimized for success:
Create Relevant URLs. Easy to understand, or human-readable, web addresses are beneficial to both Google crawlers as well as prospective clients attempting to navigate your site. Content management systems (CMS), like WordPress, instantly create these types of addresses determined by web page titles, or you can set up each URL manually. It’s crucial to include keywords relevant to your law practice as well as your prospective clients.
Make sure your site is Google-Friendly. You want to have the Google search engine crawlers be able to navigate your website and understand what it’s all about. Through optimizing web page titles, headings, meta descriptions, keyword tags along with image and video titles will give the crawlers a smooth path around your website. This easier navigation process for Google will get your web pages indexed better as well as faster.
Concentrate on specific keywords. It’s vital that you use relevant keywords within your content so that search engines can correctly index your website, but don’t overdo it. Google’s complicated algorithms have become sensitive to “keyword stuffing,” or repeatedly using certain keywords in your content for the benefit of indexing. The keyword stuffing can trigger Google penalties such as the dreaded “Panda Penalty” that can remove your entire website from Google’s index.
Get mobile. With significant scores of the world’s online traffic originating from mobile devices, Google has started penalizing sites that aren’t mobile-optimized.
Although this may not impact your site’s search engine ranking for desktop computer users, clients seeking your legal services on their cell phones and tablets will not find you in their Google search results. Using a responsive website design will solve this problem, and you won’t miss out on any prospective mobile clients.
Update your content frequently. Anytime you post relevant content on your site on a regular basis, it not only keeps your website current but lets the search engines correctly index your web pages. Also, make sure your site has a sitemap. A sitemap allows you to tell the Google spiders which pages are most important on your site, thus driving the crawlers to visit these pages more often than others.
In conclusion, the combination of efficient web design and proper website SEO are keys to keeping up with the ever-changing Google search algorithms. Following the best practices above will not only increase your Google search rankings but also drive new clients to your legal practice.