When it comes to growing a business and attracting targeted visitors, many people turn to search engine optimization, which is a smart move. If you would like to take your results to the next level with SEO, you need to follow the right steps and avoid common mistakes. While some people make these mistakes by accident, others do it on purpose to speed up their progress. Although taking shortcuts might work for a while, it will cause a lot of harm to your rank over the long run. If you are making any of these search engine optimization mistakes, take corrective action right away.
Since the best way to maintain a position on the first page of Google is to produce new content consistently, it’s not uncommon for people to cut corners. They will either write their articles quickly or hire someone else to do it for a cheap rate. If you consider that Google and the other search engines want to offer useful, engaging and valuable content to users, it’s easy to see why producing low-quality content does not work and is the fastest way to watch your position slip. You need to take your time when it comes to crafting content so that you won’t run into any problems.
Since Google has no way of knowing what websites are the most relevant by reading each one, it uses keywords to determine the topic that a page or blog post covers. You could have used your targeted keyword dozens of times in the past to earn a spot on the first page of the search results, but that method no longer works. Keyword spamming harms the readers’ experience, and that is why you will get penalized for overusing them. You can use your keyword in the title of your text and a few times within the content, but you must ensure that each placement is natural, not forced.
Backlinks that point to your website tell the search engines that others find your content useful and informative, and generating backlinks is a great way to take your results to the next level. Not all backlinks, however, are equal. Getting links from low-quality sites will do more harm than good and can decrease your overall rank. Placing backlinks on irrelevant pages without including any text is also a mistake that will cause your rankings to drop. If you want to protect yourself from this problem, only build backlinks from reputable sites that have a decent domain authority.
In the quest to rank on the first page of the search engines, making wrong turns and taking shortcuts can be tempting. Falling into that trap means you are using a strategy that won’t do any good for your long-term results. Google always changes its ranking system, and some people feel overwhelmed when they try to keep up. If you focus on offering value to your readers and building backlinks from quality websites, you won’t need to worry about those problems, and you will reach your SEO goals in no time.
About the Author
Jason Healey is the author of From Ranking to Revenue: A Business Owner’s Guide to Successful Search Engine Optimization with a focus on helping businesses generate measurable revenue from the Internet. Jason Healey is Founder and President of J2H Digital Marketing Agency. Since 2013, Jason has advised over 100 small businesses throughout the US on their search engine optimization strategy and execution. Jason is an Online Certified Marketing Professional (OCMP), Certified SEO Expert from MarketMotive and has a professional certification in Digital Media & Marketing from Duke University.