We provide your business the visibility it needs by dominating the competition on Google.
Get More Clients
Our proven digital marketing methods will bring more customers to your business than any other method.
Drive More Revenue
You will receive increased traffic from visitors in the buying funnel for your products and services.
J2H Digital Law Firm SEO Services
Our Search Engine Optimization Process
Step 1: Market Research
Market research prepares us for the campaign. We take an in-depth look at your practice, targeted clients, and competition. What we learn will prepare us for the next stage.
Step 2: Keyword Research
Keyword research helps us determine the best keywords to build your campaign around. It is the most important step since these chosen search terms will direct our entire campaign.
Step 3: Web Page Optimization
Web Page optimization helps the Google bot read your site correctly. This allows Google to understand your site through the strategic placement of your top keywords.
Step 4: Off Page Optimization
Link building is where we start building your website’s authority for those keywords. The higher quality, relevant links tells Google that your site deserves more visibility for your subject matter.
Step 5: Tracking & Reporting
Tracking & reporting lets us measure our progress and see if you are generating more traffic from Google organic search results. We keep you up-to-date on your campaign.
Goal: New Cases
We take responsibility for what happens on your website—a tactic called Conversion Optimization. The goal is getting potential clients to take action on your web properties.
Want to Grow Your Practice On Your Own?
Order Our Book, From Ranking To Revenue: A Lawyer’s Guide To Generating Free Leads From Google. A 100-page, step-by-step guide that will save you thousands of dollars in marketing costs.
Why Does a Law Firm Need SEO Services?
Law firm SEO (search engine optimization) is a critical component of success for lawyers in today’s highly competitive marketplace on the World Wide Web. If your practice website does not rank high on Google, you will not be discovered by clients that require the legal services that you offer. SEO for lawyers is essential because each day, hundreds –possibly thousands – of people search the internet in order to discover an attorney that will assist them with their legal matters. If you want to be discovered and want clients to hire you, you must be discoverable. SEO will not only place you on the first pages of Google, it will positively impact your overall success in terms of building your brand, establishing your reputation, and increasing your profits.
1. Keywords and Keyword Phrases
When potential clients turn to the World Wide Web in an effort to discover a highly knowledgeable and skilled attorney, they will use certain words and phrases. In the world of SEO, these are called “Keywords” and “Keyword Phrases”. A keyword is a single word, such as “legal” or “lawyer”. A keyword phrase is a string of words such as “a cheap divorce lawyer” or “a lawyer that wins”. The goal of lawyer SEO is to ensure that your website pages are associated with the most searched for keywords and keyword phrases, as it relates to your legal expertise and the services that you offer clients. If you are able to successfully gain visibility for a wide assortment of keywords and keyword phrases that prospective clients utilize in order to discover legal aid, you have a high level of probability of acquiring massive amounts of business.
2. Website Design
While keywords and keyword phrases are certainly one of the most important aspects of search engine optimization, website design is also critical to increasing SEO for lawyers. When potential clients land on your business website, it is essential that it displays visually-appealing graphics, professional lines, exquisite colors, and highly-compelling text-based content. You, literally, only have seconds to capture the attention of your target audience and compel them to contact your law firm. You must ensure that your website is user-friendly, directs appropriately, appears to be highly professional, and includes a direct call to action that instructs your potential clients of the steps that you want them to take in order to develop a working relationship with you. Website design is one of the most important, yet overlooked, aspects of attorney SEO.
The third component to ensuring optimal SEO for attorneys is to have a strong social media presence online. This indicates a high level of engagement. When potential clients seek out legal services, they want to work with an attorney that communicates effectively and on a consistent basis. They want to get to know you, on a professional level. By having a strong level of online engagement, people will feel as if they are developing a relationship with you before they even meet you face-to-face. You should have a certain level of transparency on the major social media platforms, such as LinkedIn, Twitter, and Facebook when it comes to your education, your talents, your skills, and your legal knowledge. Furthermore, you should often link your legal firm’s website pages to your social media accounts. All of this will enhance your search engine optimization success!
Today, innovation and technology are exceptionally important aspects of all of our lives. If you want to experience any degree of success with your law practice, it is imperative that you take your firm to the internet; however, it does not end there. You must ensure that your SEO is spot-on. If you fail to integrate the use of keywords, keyword phrases, optimize the design of your website, and engage with potential clients, you are sure to find that you fail to succeed. Search engine optimization is more than just a good idea; it is a necessary component to being discovered by clients that require your services, building your reputation, and succeeding in today’s highly competitive legal marketplace. By optimizing your law firm SEO, you are strategically placing your practice on the road to success!
Jason is incredibly knowledgeable and can help any business navigate a field that is constantly changing. I would highly recommend him to any business looking to grow and increase their visibility on the web.Kent Mancini
Jason is an amazing professional with integrity and values I did not expect to find from day one of our discussions. No strings attached, Jason conducted a thorough investigation of my very specific situation and gave me solid evidence that I did not need to waste my money on SEO since my law practice was already ranking really well. Furthermore, he continued by providing me with alternatives for a better investment of my marketing dollars. I am pleased beyond words with Jason and have no reluctance in recommending him to anyone that asks me about the services he offers.Sandro Monteblanco, Esq.