1-203-441-5752 info@j2hdigital.com

Find us on social media:

(203) 441-5752

Call Us Today

Mon- Fri 9.00am – 6.00pm

Sat: Close Sunday : Close

Search engine optimization is more relevant than ever before. With most businesses focusing their advertising efforts on social media and their own websites, it seems everyone is trying to crack the SEO code.

It’s not hard to get the gist of SEO. Sources like Google’s official webmaster guidelines and Moz can bring anyone up to speed. However, there are a few habits that even the most search engine savvy webmaster can start to bring their site to new heights.

1. Use <b></b> tags on Keywords

You’ve likely noticed that Google presents keyword results in bold. This isn’t an aesthetic choice mind you, this is actually one of the few things the search engine takes into account when sifting through results.

Make sure that your content has its keywords bolded, but be careful. You don’t want to tick off your reader or make it seem too obvious that you’re trying to appease the search engine. Limit yourself to two bolded keywords at most.

2. Create Meaningful Content

Back in the early ’90s, you could get away with having a website be number 1 in the search results with little to no actual content. This doesn’t work nowadays. Google and search engines have evolved to the point where they blacklist sites for poor content.

Though this is far from being a bad thing. This makes sure visitors are getting worthwhile content and keeping webmasters honest. Always make sure there’s some sense of quality control when you’re producing content.

3. Use High-Quality Thumbnails

A picture says a thousand words–especially if the picture is tiny. Unfortunately, far too many webmasters slack in the thumbnail department. It’s understandable though. No one ever protested for want of a thumbnail, right?

True, people aren’t going to riot. They just won’t be as attracted to your content, which is worse. Do yourself a favor and start using high-quality thumbnails.

4. Scrap Duplicate Content

This ties back to having that sense of quality control. Duplicate content means content that borders on plagiarizing yourself or another person. Trying to be original is like trying to capture lightning in a bottle. So, don’t stress too much about being original; just focus on saying what needs to be said.

5. Check Your Image Names and Alt Tags

A lot of people underestimate these two, but not naming your images and using alt tags can kill your search engine results. When you snap a photograph, a name is automatically generated for the file. It’s usually something like “20022.JPG”, which most people don’t care to change. Search engines actually do take these into account.

Alt tags and image names help the visually impaired use search engines. Not only that, but it helps the engines better categorize photograph results. After all, algorithms don’t have eyes.

Good SEO takes as much persistence as it does know-how. Don’t think it’s a set it and forget it process, or your site relevancy will fall by the wayside.