“I have been in Internet marketing since the 90’s and Jason is one of the most talented SEO experts I have ever met. He performed a thorough evaluation of my site and backlink profile that saved me from potential catastrophic Google penalties. Then, provided a clear, impressive strategy based on High PR, Relevant link building that was executed with amazing results!
Rod Clarkson

VP of Marketing, Guidomaggi Luxury Shoes

Business Background & Situation

The online arm of an Italian Leather Men’s Shoe retailer, Guidomaggi Luxury Shoes. They specialize in elevator shoes, shoes that add up to 4 inches of height to the person wearing them.

Their website was ranking poorly for their main keyword “Elevator Shoes” and their top two secondary keywords “Taller Man Shoes” and “Height Increasing Shoes”.

Upon analysis of the site’s backlink profile, we noticed the anchor text “Elevator Shoes” was almost 50% of all anchors for backlinks. This needed to change as anything over 12% of one anchor text can set up potential Penguin Backlink penalties. Based on this issue, we developed 15 variations of anchor text to use in our backlink activities to try to get that 50% for Elevator Shoes as low as we can.

 

J2H Digital’s SEO Strategy

In order to position the website on the 1st page of Google for it’s top keywords, we put together an 8 month link building plan to build authority and relevancy for the new targeted keywords.

  • Identify blogs & online publications that focus on shoes, mens issues, and luxury lifestyle.
  • Pitch article & blog post ideas to these otltes that centered on male height challenges & myths of elevator shoes
  • Write and place articles with keyword links

 

Campaign Results After Eight Months

  • Keyword: Elevator Shoes– went from ranking #78 to #12, a 66 point increase in rankings 
  • Taller Man Shoes– went from ranking #53 to #5, a 48 point increase in rankings 
  • Height Increasing Shoes– went from not being ranking in the Top 100 to a ranking of #10
  • “Elevator Shoes” keyword went from close to 50% down to 25% of all anchor text

We Also Provide Consultation Services

We also help marketers who have the internal resources to perform monthly digital marketing campaigns but need expertise on developing a solid strategy. Please contact us to discuss the consultation arm of our agency.

Contact

Phone

(203) 633-4154

Email

jason@j2hdigital.com

Address

28 Russell Street, B, Litchfield, CT 06759