If you are not getting as many targeted visitors as you would like, you might be wondering what you can do to boost your web traffic and to gain enhanced profitability. Although many tactics and platforms are available from which you can choose, search engine optimization is one of the most efficient. The process consists of taking steps to increase your odds of showing up on the first page of Google and the other search engines, and doing so will provide you with impressive results. The key is to target the right keywords, craft interesting content and generate backlinks from authoritative domains.
Keyword research is the first thing you will need to address if you don’t want to waste time and energy. Phrases and terms for which your prospects are likely to search are the ones you will want to target. Come up with a few ideas on your own; you can then use Google’s Keyword Planner to get an endless stream of keywords for which to rank. Also, pay close attention to the search volume to get an idea of how much each keyword will benefit your bottom line. You will need to get a sense of how many websites are trying to rank for your keywords to get an idea of how challenging your task will be.
With a few terms and phrases on hand, you are ready to write your content, but everything that you put online is a reflection of you, your business and your values. Rather than writing only for the search engines, crafting content that your audience will want to read is your No. 1 priority. Ask yourself what people who are searching for those terms would like to learn, and you will get a clear picture of how to proceed. If you would like to enjoy the best possible results, ensure that each keyword placement seems natural.
After they create a few pages of content that target their chosen keywords, some business owners and marketers believe the job is done. You will, however, need to build quality backlinks if you want to get the most from your SEO effort. You can reach out to other bloggers in your industry and offer to provide them with guest posts, and each website that publishes your content will give you another backlink. You can even try submitting press releases to get even more attention and to take your domain authority to the next level.
Even though you can use many tactics to boost your web traffic, you must never overlook the advantages of SEO. You might not see results overnight, but remaining committed to your strategy will help you get more targeted visitors than you once thought possible. As you get a steady flow of traffic, you will earn even more sales, and you will know that you have done the right thing. Once you have ranked a few pages, you can target additional keywords and repeat the process as many times as you need.
About the Author
Jason Healey is the author of From Ranking to Revenue: A Business Owner’s Guide to Successful Search Engine Optimization with a focus on helping businesses generate measurable revenue from the Internet. Jason Healey is Founder and President of J2H Digital Marketing Agency. Since 2013, Jason has advised over 100 small businesses throughout the US on their search engine optimization strategy and execution. Jason is an Online Certified Marketing Professional (OCMP), Certified SEO Expert from MarketMotive and has a professional certification in Digital Media & Marketing from Duke University.