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If you want to win at marketing, it is imperative you adjust your thinking. Hoping to build your business by utilizing the same marketing methods as others will just leave you swimming in a sea of mediocrity. You must be willing to adapt your marketing efforts and start thinking like a maverick.

One phenomenal way to improve your maverick marketing skills is to consider the teachings of the #1 maverick himself, Mark Cuban. As owner of the Dallas Mavericks and world-class investor on Shark Tank, Mark Cuban is a marketing legend. Integrate Mr. Cuban’s business teachings into your growth plans, and you will be surprised at how quickly your marketing thought processes will change. Review the following Mark Cuban quotes to see if you can find kernels of wisdom that will help your marketing efforts go from basic to bombshell.


“Talent without effort is wasted talent. And while effort is the one thing you can control in your life, applying that effort intelligently is next on the list.”


Having marketing smarts is one thing, but putting those smarts into action is quite another. Too many business owners have resource lists full of handy marketing tools, but they often fail to put their knowledge to work. Following thought leaders who share new marketing tools on social media is great, but if all you’re doing is re-sharing their social media posts, you’re not doing much to grow your business. You must apply the knowledge you learn to growing your own company or your efforts will all be for naught.



“I love being challenged and defending my positions and, when I’m wrong, learning from the exchange. It makes me smarter and better as a businessperson.”



Consistent learning is crucial if you want to grow to be an effective marketer. Being willing to learn from others outside of your normal networking circle exposes you to new ideas you might not otherwise have considered. Immerse yourself in a variety of niches including graphic design, mobile development, and digital technology to ensure your marketing skill sets are as diverse as possible.


“Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don’t rely on them to create the future roadmap for your product or service. That’s your job.”


Consumer feedback is helpful if you want to grow your business, but taking feedback too seriously can lead to wasted time and money. Welcome the feedback of customers and use that information to tweak your marketing strategy, but don’t allow consumers to dictate how you grow your brand. Understand their input is valuable, but so too are your gut instincts and knowledge of your market sector.


“What I do know, at least what I think I have learned from my experiences in business, is that when there is a rush for everyone to do the same thing, it becomes more difficult to do. Not easier. Harder.”

When you notice everyone in your business niche following a particular marketing path, it is often in your best interest to not follow the crowd. Lemmings don’t build thriving businesses; mavericks and independent thinkers do. If you want to develop a marketing strategy that wows customers and helps you stand out from others in your sector, look to futurists and pay attention to in-development technologies your competitors don’t even know exist.


“I love to compete. To me, business is the ultimate sport. It’s always on. There is always someone trying to beat me.”


Admiring your competition’s marketing efforts are great, but beating them to increased revenues is even better. Watch what the world’s top digital brands are doing with their advertising, and use that information to develop a powerful marketing strategy for your business. Follow leading advertising agencies on social media. Peruse advertising portfolios on sites like Dribbble. Investigate advertising presentations from thought leaders on SlideShare. The more you immerse yourself in the concepts of progressive advertisers, the likelier it is you will develop marketing plans that leave your competitors in the dust.


There’s a good reason Mark Cuban is successful in so many verticals. From his angel investing on Shark Tank to the way he leads the Dallas Mavericks, Mr. Cuban knows what he’s talking about when it comes to business development. Learn to start thinking like Mark Cuban when it comes to marketing your business, and you’ll be amazed at how quickly your mind-shift starts to reap rewards. While others are playing follow-the-leader with their marketing, you can be charting your own course and building a formidable brand for others to admire.