Can Consumers Find Your Law Firm On The Internet?
The J2H Digital Law Firm SEO System From Ranking To Revenue
The Step-by-Step Process We Use To Rank Our Clients In The Top Search Results While Driving Tremendous Revenue
Step 1: Market Research
Market research prepares us for the campaign. We take an in-depth look at your business, targeted customers, and competition. What we learn at this stage will prepare us for Step 2.
Step 4: Link Building
Link building is where we start building your website's authority for those keywords. The higher quality, relevant links tells Google that your site deserves more visibility for your subject matter.
Step 2: Keyword Research
Keyword research helps us determine the best keywords to build your campaign around. It is the most important step since these chosen search terms will direct our entire campaign.
Step 5: Tracking & Reporting
Tracking & reporting lets us measure our progress and see if you are generating more traffic from Google organic search results. We use software reporting tools to keep you up to date on your campaign.
Step 3: Website Optimization
Website optimization helps the Google bot read your site correctly. This will allow Google to understand your website through the strategic placement of your top keywords.
About Jason Healey, Owner of J2H Digital
Healey founded and manages the J2H Digital Marketing Agency. For the past four years, Healey has advised more than one hundred small businesses on search engine optimization strategy.
Do I really need to hire someone to perform SEO on my site?
No, you don’t. In my book, “From Ranking to Revenue” I provide a step by step process on performing SEO on your own. However, it can be time consuming and if you don’t follow Google’s rules, you can do more harm than good.
How do I know if an SEO provider is the real deal or just another Snake Oil Salesman?
Great question. It’s really hard to determine the good from the bad SEO providers. I have created a page on this topic and the questions to ask the SEO professional. Check out, “How Do I Find A Real SEO Expert?“
How much does an SEO program cost?
It depends. It’s based on the market your business operates in. If you are a local business with only a couple of competitors, it can be hundreds of dollars per month. If you are competing in a larger market with several competitors, it can be several thousands of dollars per month. Proper market research and keyword research will provide an accurate quote on how much money it’s going to take to get your site into the top search results. That’s why a one-size fits all approach to SEO doesn’t work.
Why Does SEO Cost So Much?
Yes, SEO is not cheap. You have to look at the long-term benefit. After 6-10 months of a properly executed campaign, you will have consistent traffic coming to your website. Not any traffic, but visitors who are actively looking for your specific products and services. Also, once your SEO campaign ends (which ranges from 6 months to 18 months), you no longer have to spend any more money on monthly SEO or Search PPC advertising. Your website will have attained Google’s Trust and Authority.
How long does it take to start getting clients?
Not be vague again, but it depends. It’s based on your market, the level of competition and where you are starting from. For less competitive markets, you will see results start taking effect in 90 days. For more competitive markets, it take over 12 months. This is where market research and keyword research analysis comes into play again. Your best bet is to have us provide you a free SEO audit to determine how long and how much it will take to get your site ranked in the top search results.
Law firm SEO (search engine optimization) is a critical component of success for lawyers in today’s highly competitive marketplace on the World Wide Web. If your practice website does not rank high on search engines, such as Google, you will not be discovered by clients that require the services that you offer. SEO for lawyers is essential because each day, hundreds –possibly thousands – of people search the internet in order to discover an attorney that will assist them with their legal matters. If you want to be discovered and want clients to hire you, you must be discoverable. Law firm SEO will not only place you on the first pages of major search engines, it will positively impact your overall success in terms of building your brand, establishing your reputation, and increasing your profits.
1. Keywords and Keyword Phrases
When potential clients turn to the World Wide Web in an effort to discover a highly knowledgeable and skilled attorney, they will use certain words and phrases. In the world of SEO, these are called “Keywords” and “Keyword Phrases”. A keyword is a single word, such as “legal” or “lawyer”. A keyword phrase is a string of words such as “a cheap divorce lawyer” or “a lawyer that wins”. The goal of law firm SEO is to ensure that your website pages are associated with the most searched for keywords and keyword phrases, as it relates to your legal expertise and the services that you offer clients. If you are able to successfully gain visibility for a wide assortment of keywords and keyword phrases that consumers utilize in order to discover legal aid, you have a high level of probability of acquiring massive amounts of business.
2. Website Design
While keywords and keyword phrases are certainly one of the most important aspects to law firm SEO, website design is also critical to increasing SEO for lawyers. When potential clients land on your business website, it is essential that it displays visually-appealing graphics, professional lines, exquisite colors, and highly-compelling text-based content. You, literally, only have seconds to capture the attention of your target audience and compel them to contact your law firm.
You must ensure that your website is user-friendly, directs appropriately, appears to be highly professional, and includes a direct call to action that instructs your potential clients of the steps that you want them to take in order to develop a working relationship with you. Website design is one of the most important, yet overlooked, aspects to law firm SEO.
The third component to ensuring optimal SEO for lawyers is to have a strong social media presence online. This indicates a high level of engagement. When potential clients seek out legal services, they want to work with an attorney that communicates effectively and on a consistent basis. They want to get to know you, on a professional level. By having a strong level of online engagement, people will feel as if they are developing a relationship with you before they even meet you face-to-face. You should have a certain level of transparency on the major social media platforms, such as LinkedIn, Twitter, and Facebook when it comes to your education, your talents, your skills, and your legal knowledge. Furthermore, you should often link your legal firm’s website pages to your social media accounts. All of this will enhance your search engine optimization success!
Today, innovation and technology are exceptionally important aspects to all of our lives. If you want to experience any degree of success with your law firm, it is imperative that you take your business to the internet; however, it does not end there. You must ensure that your law firm SEO is spot-on. If you fail to integrate the use of keywords, keyword phrases, optimize the design of your website, and engage with potential clients, you are sure to find that you fail to succeed. SEO for lawyers is more than just a good idea; it is a necessary component to being discovered by clients that require your services, building your reputation, and succeeding in today’s highly competitive legal marketplace. By optimizing your law firm SEO, you are strategically placing your business on the road to success!