According to Google, 92% of Search Users Never Go Past the 1st Page of Results
Search engine optimization (SEO) determines where your company’s website ranks for a given keyword search. When someone searches for your product or service in your town, on which page does your website appear?
The J2H Digital Connecticut SEO Process to Higher Rankings on Google and More Revenue From the Internet
The Step-by-Step Process We Use To Rank Our Clients In The Top Search Results While Driving Tremendous Revenue
Step 1: Market Research
Market research prepares us for the campaign. We take an in-depth look at your business, targeted customers, and competition. What we learn at this stage will prepare us for Step 2.
Step 4: Link Building
Link building is where we start building your website's authority for those keywords. The higher quality, relevant links tells Google that your site deserves more visibility for your subject matter.
Step 2: Keyword Research
Keyword research helps us determine the best keywords to build your campaign around. It is the most important step since these chosen search terms will direct our entire campaign.
Step 5: Tracking & Reporting
Tracking & reporting lets us measure our progress and see if you are generating more traffic from Google organic search results. We use software reporting tools to keep you up to date on your campaign.
Step 3: Website Optimization
Website optimization helps the Google bot read your site correctly. This will allow Google to understand your website through the strategic placement of your top keywords.
About Jason Healey, Owner of J2H Digital
Healey founded and manages the J2H Digital Marketing Agency. For the past four years, Healey has advised more than one hundred small businesses on search engine optimization strategy.
Do I really need to hire someone to perform SEO on my site?
No, you don’t. In my book, “From Ranking to Revenue” I provide a step by step process on performing SEO on your own. However, it can be time consuming and if you don’t follow Google’s rules, you can do more harm than good.
How do I know if an SEO provider is the real deal or just another Snake Oil Salesman?
Great question. It’s really hard to determine the good from the bad SEO providers. I have created a page on this topic and the questions to ask the SEO professional. Check out, “How Do I Find A Real SEO Expert?“
How much does an SEO program cost?
It depends. It’s based on the market your business operates in. If you are a local business with only a couple of competitors, it can be hundreds of dollars per month. If you are competing in a larger market with several competitors, it can be several thousands of dollars per month. Proper market research and keyword research will provide an accurate quote on how much money it’s going to take to get your site into the top search results. That’s why a one-size fits all approach to SEO doesn’t work.
Why Does SEO Cost So Much?
Yes, SEO is not cheap. You have to look at the long-term benefit. After 6-10 months of a properly executed campaign, you will have consistent traffic coming to your website. Not any traffic, but visitors who are actively looking for your specific products and services. Also, once your SEO campaign ends (which ranges from 6 months to 18 months), you no longer have to spend any more money on monthly SEO or Search PPC advertising. Your website will have attained Google’s Trust and Authority.
How long does it take to start getting clients?
Not be vague again, but it depends. It’s based on your market, the level of competition and where you are starting from. For less competitive markets, you will see results start taking effect in 90 days. For more competitive markets, it take over 12 months. This is where market research and keyword research analysis comes into play again. Your best bet is to have us provide you a free SEO audit to determine how long and how much it will take to get your site ranked in the top search results.
Local Connecticut SEO is excellent and essential for your company simply because for people with a company in Connecticut, you’d want the people of the area to discover you on the Internet rather than people from Mexico or Canada.
Without local Search engine optimization, regardless of how well you rank in internet searches, all the non-local website traffic you get will never convert. For this reason, you have to focus on local Search engine optimization for the following factors.
Local Search engine optimization provides more customized results. However its predictive and personalized search capabilities are somewhat limited, search engines can produce particular results depending on who performs the search.
Therefore any time you log into a Google account in Connecticut, your geographic position and search history impacts the search results you get. With people demanding more personalized results, and Google developing more sophisticated, local optimization is only going to increase in demand and value.
The birth of mobile and wearable gadgets like the Apple Watch has resulted in an increase in the amount of people performing searches on the run. These folks are typically people that have urgent needs and want something right away. This will see a rise in local Internet searches determined by hyper-specific locations rather than just a county or neighborhood-specific basis.
While millions of new websites are built each year, the competition has elevated immensely. This augmented competition encourages businesses to discover smaller target niches for greater online visibility. Local Search engine optimization is an excellent way of accomplishing this, meaning the solutions of a local Connecticut SEO expert grows in significance as competition grows.
Local Search engine optimization offers local-focused visibility, critical to small businesses that have just began their business. For greatest results and effectiveness, it’s best to upload high quality images as well as other business pertinent things.
A local search engine optimization expert can help establish potential alliances between two business organizations by generating links between them and assisting with social sharing objectives. Therefore marketers can find prospective clients that will help with the business’s long-term growth. Additionally, networking with other site owners help deliver an improvement to their business strategy.
Local Search engine optimization helps expand your business because your website is your business’s 2nd location. It is better for prospective local clients to communicate with your company by researching your company website. It's imperative that you maintain it continuously updated with educational and interactive content pertinent to your business’s long-term growth.
Using a local Search engine optimization expert to carry out the proper steps and functions in your site might seem to be an extra cost. In spite of this their solutions proves lucrative for you as studies have verified that most of the local mobile device and laptop computer searches result in brick and mortar purchases.
If you supply the right content and information by means of your local Search engine optimization activities, it raises your online visibility. All of this helps link you to the right consumers that happen to be the people performing online searches for your small business.
Therefore regardless of what your business might be, you want the help of a local Search engine optimization expert to create local website traffic and potential clients to your site. This demonstrates the value of local Search engine optimization to your site!